Run as a single project, we deployed both The AA and Post Office Money branded mobile apps for both Android and iOS. Benefiting from our experience with white label platforms, Bank of Ireland successfully deployed two completely differently branded mobile app channels from a single implementation.
After launching the service, the Head of Acquisition & Proposition Development at Bank of Ireland UK said, “Having Interact will enable us to provide our customers with a market leading digital experience.”
Since launching our digital platform, adoption increased and the apps have become the dominant channel of choice for customers. Customer satisfaction increased, as well as the usage of the credit cards themselves, increasing transaction volumes as well as the overall size of the book.