Inside the guide
1
Why focus on product transfers
3
Governing principles for engineering a mortgage product switch solution
2
Why non-switchers stay and how to make more of them
4
A vision statement for mortgage switches at your organisation
1
Why focus on product transfers
2
Why non switchers stay and how to make more of them
3
Governing principles for engineering a mortgage product switch solution
4
A vision statement for mortgage switches at your organisation
CASE STUDIES
Digital online services for Dudley Building Society members
With five branches within the West Midlands, Dudley Building Society was limited to offering traditional branch-based services to regional members. It recognised that members across the whole country needed improved and remote access to savings and banking services. Plus, there was an imperative to be sustainable and relevant in the market.
