ieDigital named market challenger for digital banking platforms by Ovum

Industry analyst Ovum names ieDigital a leading market challenger for digital banking platforms.

LONDON, 23 JANUARY 2019 – ieDigital, a global provider of financial services technology, has announced its inclusion in the latest Ovum Decision Matrix: Selecting a Digital Banking Platform, 2019 (ODM) as a leading market challenger. Ovum describes a market challenger as having “a good market positioning along with competitive functionality, and should be considered as part of the technology selection”.

The new report highlights the growing importance of digital banking platforms, and how ieDigital, through its Interact Digital Engagement Platform, is positioned to provide significant software solutions for financial institutions.

The Matrix evaluates leading vendors, their platforms, and their positioning, and the UK-based ieDigital scored high across a number of key variables.

In particular, Ovum highlighted ieDigital’s core competencies of debt management and recovery, complimenting the company’s approach to providing a rounded set of solutions: “Interact offers financial institutions a full customer life cycle product, from on-boarding to ‘collections’ and debt-management – an area that few other players target.”

Technology, design, architecture and roadmap

The diagram above demonstrates how ieDigital is highly competitive in an industry focused on innovation and customer experience, with its technology underpinning an approach to customer-centric design, security and personal financial management.

Of the 10 vendors to be selected, just ieDigital and three others can be described as ‘pure-play’: those who focus purely on digital banking engagement and are not tied to any particular back-end solution.

“This has been an exceptional year for ieDigital,” said Jerry Young, ieDigital CEO. “We’re delighted to get this recognition from a renowned industry analyst, which builds on the results we’ve achieved during a company rebrand. The Ovum Decision Matrix, for Selecting a Digital Banking Platform, reveals more than mere competency. It shows how competitive we are in an industry that’s changing financial services for the benefit of customers. We are always looking for ways to improve, and will strive to add to these successes to meet market needs. We’re looking forward to continuing our journey in 2019, with customer innovation, security and simplicity at the heart of everything we do.”

You can read Ovum’s overview of the market and assessment of ieDigital by downloading it here.

About ieDigital

ieDigital provides financial service organizations with the ability to transform their digital customer experience. We do this through Interact, our powerful software platform, whose prebuilt components enable our clients to quickly deliver customized solutions to market.

We are the chosen partner to four of the UK’s five largest banks, and have deployed Interact in 28 countries. We were recognized as one of the world’s “most significant providers” in the Q3 2017 Forrester Wave for Digital Banking Engagement Platforms, offering “a well-defined Digital Banking Platform that supports Corporate Banking, Private Banking and excels in Retail Banking”.

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Bruno Almeida
020 8614 9800

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