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We provide financial services providers, including banks and building societies with the option to greatly enhance their customer-facing digital platforms in an efficient, cost-effective manner.

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Privacy policy


ieDigital is a brand name operated by Intelligent Environments (Europe) Limited. ieDigital is a provider of software for financial services organisations and their customers. Our website address is https://iedigital.com

We respect your privacy and we are committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

This privacy notice was last updated in November 2019.

What personal data we collect and why we collect it

We may collect various types of personal data about you in the course of operating ieDigital. This data is required to enable us to provide our services. Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed.

In this policy, the term ‘personal data’ shall have the meaning given to it in the GDPR and the DPA.

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name, job title, username or similar identifier and gender.
  • Contact Data includes address, email address, and telephone numbers.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to correspond with ieDigital.
  • Profile Data includes preferences, feedback, survey responses and correspondence.
  • Usage Data includes information about how you use the ieDigital website.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as, this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of the ieDigital website.

How we get the information

We will collect personal data in the course of ieDigital providing services. This information will typically be provided by you.

We use different methods to collect data from and about you:

  • From publicly accessible sources (eg social media and other online sources).
  • When you voluntarily complete a survey or provide us with feedback.
  • When you access our website and provide us with your contact details.

As you interact with the ieDigital website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.

Why we use personal data

We process this information for the purpose of:

  • Dealing with your inquiries and requests.
  • Carrying out our market research campaigns.

We also get information by collecting data from the use of our website. These statistics are for the purpose of monitoring our website usage. However, the Aggregated Data on usage statistics do not include information that can be used to identify you.

Alternatively, you may ask us to provide you with information about our services or services offered jointly with or on behalf of other organisations by contacting us at the address below.

What we do with the information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • For our marketing research and campaigns.
  • In the performance of a contract between ieDigital and the client organisation whom you represent.
  • We do not share personal data with other parties unless we have your consent to do so.

Our lawful basis or bases for processing your data is as follows:

  • Our contract with any organisation you are associated with and which may be our customer.
  • Where we have previously sent you communications and you have not objected.
  • We provide you with the option to withdraw consent to receipt of marketing communications from ieDigital at any time by contacting us or clicking the Unsubscribe link within any email we send you.

How we store your information

Your information is securely stored within our marketing database in our offices or secure cloud file storage location.

We keep personal data for approximately five years. We will then dispose of your information by securely deleting the information from our marketing database.

Your data protection rights

Under data protection law, you have rights, including:

  • Your right of access. You have the right to ask us for copies of your personal data.
  • Your right to rectification. You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure. You have the right to ask us to erase your personal data in certain circumstances.
  • Your right to restriction of processing. You have the right to ask us to restrict the processing of your information in certain circumstances.
  • Your right to object to processing. You have the right to object to the processing of your personal data in certain circumstances.
  • Your right to data portability. You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. See contact details below.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

How to complain

You have the right to make a complaint at any time to the Information Commissioner’s Office, the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.