ieDigital, the digital channel platform vendor, today challenged banking providers to make the improvements necessary to achieve a Fairbanking Mark by October 2015.
The Fairbanking Foundation – a not-for-profit charity dedicated to encouraging banking institutions to improve the financial well-being of their customers – has set the industry a target to achieve an additional 15 Fairbanking certifications by October 2015.
The Fairbanking Mark product set includes current accounts, regular savings products, credit cards and personal loans. In each case, the qualifying banking providers’ product is given a rating ranging from three to five stars that scores how well it helps customers to manage their money and achieve an enhanced sense of financial well-being.
As a means to achieving this, Intelligent Environments has been working with the Fairbanking Foundation to ensure its products are capable of helping both current and prospective financial services clients achieve a Fairbanking Mark and rating. As a result, Intelligent Environments are the first member of the vendor community to be Fairbanking ‘Ready’.
David Webber, managing director of Intelligent Environments, said “We are delighted to already have one client achieve a four star Fairbanking rating and really hope we can deliver more. The Fairbanking Foundation’s goal of achieving for 15 financial services providers to achieve Fairbanking Mark certifications by October 2015 won’t just be a boon for customers, but the wider financial services industry as well.”
CEO of The Fairbanking Foundation, Antony Elliott OBE said, “We are really pleased that the vendor community are getting behind and supporting this unique opportunity for the banking sector to prove to the public that it is changing its culture for the better”.
‘The Fairbanking Mark Challenge – 15 by 2015’ will culminate in a prestigious ceremony in October 2015 to be held at the Guildhall in London. The event will celebrate the number of customers that have been helped to manage their money better through use of these certified products and the efforts of participating providers in improving their products to achieve certification.