London, 31 MAY 2018 – After a comprehensive brand review, Intelligent Environments, a global provider of financial services technology, is set to become ieDigital.
Founded in 1985, and initially one of the UK’s leading home automation specialists, ieDigital has grown to become a globally recognized fintech provider, creating innovative and secure consumer-facing digital financial platforms for, among many others, HSBC, Lloyds Banking Group and Argos.
The new name and refreshed brand identity reflect the natural evolution of the company’s core digital capabilities, and will support its ambition to expand internationally. The rebrand comes hot on the heels of a new ieDigital office opening in Australia, and the recent appointment of Jerry Young as CEO.
Young, former head of retail banking and insurance with Oracle, and general manager of EMEA with Adeptra before and after its acquisition by Fico, initiated the rebrand in January. He will oversee the process, which he believes will better align the brand with what the company does, and strengthen ieDigital’s international profile as it continues to grow.
“As a leading fintech business with global ambitions, it’s important that our brand travels as well as our expertize,” said Jerry Young. “We feel the new brand brings our visual identity right up to date, is more versatile and altogether more digital. The name is also much better aligned with our core business, and easier for customers and colleagues across all territories to pronounce, which is incredibly important.”
The new name holds on to ‘ie’, which references the heritage, and adds ‘digital’ to be more specific about the types of solutions it provides.